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WHAT IS YOUR GOOGLE SEARCH PHRASE? HOW DO WE TURN AN INTANGIBLE INTERNET SERVICE INTO A TANGIBLE PRODUCT?

I AM BEING SPAMMED WITH SEO E-MAILS! – WE ALL NEED HELP TO RANK FOR OUR GOOGLE SEARCH PHRASE.

I am being bombarded with emails everyday from SEO companies guaranteeing me higher rankings in Google.

When we search in Google we find thousands of SEO companies all promising success.

Who can we believe? This is a common problem every person that owns a website is faced with.

Each of us has a search phrase we want to be found for in Google.

  • This week I thought about ways to turn our potential market on its head.
  • How do we turn an intangible internet service into a tangible product?
  • “We must supply the car not the brochure”
  • The objective must be to turn our intangible internet service into a “tangible product” (A blog that is live and ranking for your search phrase.)
  • The client must be under no obligation to buy the product after it ranks in Google, however if they choose to do so we must be able to sell it to them.

This is what we came up with:-

  1. We are a business and have to make a turnover, however we need 100% satisfied clients. We have to supply live and ranking blogs to them.
  2. The client supplies us with a three to five word search phrase they wish to rank for in Google.
  3. We at no initial cost to the client will start a search engine optimized blog targeting their search phrase.
  4. Over the next couple of weeks, we will try our utmost to get this blog to rank in the top 20 search results of Google.
  5. Where are we going to make our money?
    Should we be successful we will contact the client and offer this blog to them for a fee of €1000 Euros and a small monthly charge of €46 Euros to cover the cost of hosting and support.

Should you wish to participate in this project and submit your search phrase, you can submit your details by using the online form at http://www.fcadvancesolutions.com/submit-blog-details/


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TAKING STOCK OF OUR INTERNET MARKETING ACTIVITIES

MISSING OUR INTERNET MARKETING FOCUS IS SO EASY

  • We tend to become engrossed with all the “online toys” punted by thousands of people hoping to make money online.
  • What are some of these “online toys”? A couple of examples are Twitter, Facebook, Digg, Viral Networkers, Ecademy, etc.
  • Just like electronic game addiction many people are becoming addicted to these “online toys”, it seems that they are filling an emotional and/or psychological void for the addicts.

GETTING BACK TO WHAT IS IMPORTANT

In this article I have included not all the questions; however some thought provoking questions you and only you can answer.

  • Is it not time for you to perhaps take stock of your business, situation and online activities?
  • What business are you really in? It is very likely that you are in an off-line business in the tangible world but you are utilizing too much time playing with intangible toys online.
  • Should you not start thinking of ways that your website and online activities can directly enhance the smooth running and success of your tangible off-line business?
  • If you are trying to generate leads for your product or service take a look at your website and ask yourself – “Does my website call the website visitor in to action by completing and online form?” Would I myself complete the online lead generation form if I was the website visitor?

ARE WE ADDICTED TO OUR WEBSITE(S)? – IS OUR VALUABLE TIME BEING ROBBED?

Example:-

  • If you are a real estate agent your main business function is to sell real estate, however over time you have researched, studied and learnt some search engine optimization and internet marketing skills and/or you have some ability in building and managing a website and/or blogs.
  • Now it is very likely that you are spending about 50% of your valuable time in trying to get your website to ranking in Google and other search engines.
  • The other 40% of your time you are spending on social networks “Tweeting” your heart out on Twitter and getting hooked on Facebook all in the hope of getting clients.
  • It is very possible that you are currently only dedicating about 10% of your time on your actual business.
  • Have you not lost your focus?
  • Should you not rather be focusing on getting property listings and selling properties?
  • Maybe you should change your business and go fulltime into the Internet Marketing and Search Engine Optimization Industry, just a thought, what do you think?
  • If you had to hand your internet activities to a professional company and pay them to do this for you, would you not have 100% of your time available to make money selling real estate?

Published by Freddie Cerva and Sharron Sweetnam

FC Advance Solutions Ltd.
www.europeinternetmarketing.com

March 13th, 2010


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INTERNET MARKETING WITH BLOGS – RANKING ISSUES

Everyday more and more people are getting involved with Internet Marketing, buy blogging. It is a real shame that many people spend hours writing articles and blog posts and then destroy their hard work by spamming the article / blog post with to many outbound links.

  • They start panicking because they have a lot of search engine competition.
  • They register many Free Blogs and fall into the trap of “overload”.
  • They are so desperate to get their main website ranked that they damage their blog posts by placing to many outbound anchor links pointing to the website that they are trying to help.

I WILL GIVE YOU A SHORT TO THE POINT ANSWER.

BACKGROUND

We publish many articles, press releases and blog posts for clients.

We have found that if you have more than two outbound links in your text that the search engine ranking and priority of your blog post gets downgraded.

SOLUTION

  1. Write shorter articles which point to the complete article located on your main website.
  2. Place one contextual anchor link within the first sentence of the blog post. This ensures that if another website syndicates your RSS Feed that your main anchor link will appear on the syndicating website.
  3. Make sure that the title of the blog post contains the main “anchor link phrase” – The title of this blog post contains the phrase “Internet Marketing” and the first outbound anchor link is on the phrase “Internet Marketing” which is pointing to one of our website EuropeInternetMarketing.com.
  4. And if you must, you can place one outbound link at the end of the post that gives credit to the author.
  5. Schedule your blog posts – WordPress offers you the option to schedule your blog posts – Depending on how many blog posts you have to publish, try to schedule the publication for one a day or every second day


Published by Freddie Cerva

europeinternetmarketing.com

freddiecervaseo.com

fcadvancesolutions.com

freddiecerva.com

Date: March 1st, 2010


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